This project cultivates a sustainable behavior-changing litter prevention program for Gulf of Mexico watersheds within the Coastal Bend of Texas by expanding the Up2U litter prevention program from the headwaters of the Nueces basin to six counties and ten watersheds within the Coastal Bend.
The Bag
The cornerstone of the program is a yellow mesh litter bag emblazoned with the empowering Up2U message. The bags serves as a tool for trash removal, trash prevention, and outreach. Over 200,000 litter bags have been distributed in the Texas Coastal Bend since 2020.
Coastal Bend Bays & Estuaries Program received financial support from the US EPA under an Assistance Agreement to implement Up2U Litter Prevention Campaign in the Coastal Bend in 2020, and received additional funding from Texas Commission on Environmental Quality and LyondellBasell to continue the program in 2025.
In 2026 the Coastal Bend Bays & Estuaries Program received funding to expand the program to the entire Texas coast from the Texas General Land Office (GLO) under the Gulf of Mexico Energy Security Act of 2006 made available to the State of Texas through the Texas Coastal Management Program.
Up2U Litter Prevention is implemented on the Texas Coast by the Coastal Bend Bays & Estuaries Program and in the upper Nueces River Watershed by the Nueces River Authority.
If you are interested in becoming an Up2U distribution partner, please email [email protected], call 361-334-0304, or fill out an interest form here.